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Art distribution

October 18, 2013

Dear Artist,

Apparently, in art, you can sell just about anything. If you had a roundish brown pad of a thing, you could sell it. It would be best to charge a lot for it. Who would pay only $1.79 for a roundish brown pad? People would know what it was. This thought, triggered by some of the remarkable live comments that followed after my last letter , reminded me of when I was much younger and living on a tiny Norwegian island.

Our home on Spjaeroy was a classic Bergmanesque cabin overgrown by an unruly garden. A path led down through designer rocks to a small landing and a rowboat that took us across a narrow channel to a larger island called Vesteroy that had a general store. One day when I was tying up over there an old fellow in thick trousers, rumpled jacket and tie noticed my paintbox in the bottom of my boat.

"Are you a real artist or one of those impostrous ones?" he asked.

"One of the impostrous," I said, trying to fit into the Nordic-sarcastic-sardonic tradition.

He told me if I'd come with him he'd show me a "view really worth painting." We struck off along the rocks and up a long track to a cow-field that terminated on a cliff with crashing waves below. Our little island of Spjaeroy stood like a blue planet in a firmament of silver. I opened my paintbox, looked over the munching cows, and sat down in the lush grass.

"Don't sit on one of them round pads. Smart men don't sit on round pads," he said, disappearing back down the track.

It was an 8" x 10" mahogany panel I did that day--a bit rough but what I used to call "spirited." After, when I returned from the general store, the old fellow was at the boat looking at the painting on top of my box.

"Need any fish?" he asked, unfolding some bloody paper and disclosing five herring and a mackerel. "Your little painting for my fish," he said. He had the look of a man doing another man a favour.

Rowing back to Spjaeroy with fish on board, I had an overwhelming feeling that I had chosen a great and provident profession. I vowed that no matter how corrupted or commercial I was to become as an artist, I would always put the simple love of painting before all.

Best regards,


PS: "It would be asking too much to want to sell only to connoisseurs--that way starvation lies." (Claude Monet)

Esoterica: The next time I saw the old fellow, he asked if I had any more paintings for him. He said he had sold mine to his nephew who was The Fisherman<br>by Nikolai Astrup, 1880-1928
The Fisherman
by Nikolai Astrup, 1880-1928
a "big advokat in Oslo." I knew an advokat was a Norwegian lawyer, and I wondered what kind of a pad an advokat might sit on. Recently I've been also wondering if the painting might sometime appear on eBay where I might buy back that day for five herrings and a mackerel.

Two chocolate fountains
by Steve Kuzma, Ventnor City, NJ, USA

That is just so funny! Thanks, I needed that. I just had a 60-foot mural painted over that took a year Mullica River Sunset<br>watercolour painting by Steve Kuzma Mullica River Sunset
watercolour painting
to create--so much for the wisdom and appreciation of businessmen. At least you can say your painting was greatly appreciated. In my case it's hard when you've lost your gallery, a studio, 2 cars and much of the place you live after two hurricanes in a row.

When my wife and I were married I traded paintings for two chocolate fountains and a professional videographer. They were so pleased it brought out their best. For traded art for much needed health care, we are blessed indeed!

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This isn't pork barreling
by Karen Robinson, Devon/Cornwall border, UK

Grayson Perry - the Turner prize winning transvestite potter - is doing a series of lectures for the BBC Watching you, watching me<br>original painting by Karen Robinson Watching you, watching me
original painting
at the moment and he describes art as being, among other things a "realizable asset." He says banks have vaults with spaces for silver, wine, art and gold - otherwise known as SWAG. In your dreams, in my case! I have only recently attempted to sell my work. My first sale was to a local farmer who was not the chatty type. She said "like the plate" (it was a still life which I would describe as a bit laboured to be honest). "How much?" I named a price. She said, "pig okay?" I was a bit non-plussed but eventually the mystery was resolved. She went home with the "plate" and I went home with a carrier bag of pork pieces.

There are 2 comments for This isn't pork barreling by Karen Robinson

From: Diane Mackenzie -- Oct 22, 2013

Karen, I love this painting! With your talent you had best get a bigger carrier bag:)

From: Rose -- Oct 22, 2013

What a joy to look at your painting....

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The art of giving art
by Tom Wilmott, London, England

Your exchange with the chap on the shore makes for an idyllic vision of what it could (should?) be to Nothing can stop us now<br>gloss on canvas by Tom Wilmott Nothing can stop us now
gloss on canvas
be an artist and what value ought to be attributed to a piece of art.

Two things you say strike me as pertinent to my recent approach to making work. The issue of distribution I have recently addressed by giving away works for free, primarily to my nearest and dearest, but also to others who show an interest. I've never sold work to any significant level. Pocket money from time to time, but never even close enough to drop the day job, so dishing it out for nothing is far more beneficial than detrimental to my practice.

The second point you make that resonates is your final sentence. Putting the love of painting ahead of other things I heartily endorse. That has very recently become my only approach to working and this far it has been exceptionally fulfilling.

Coincidentally, I began writing short explanations regarding this. I've published them on my site, along with my freebies and whilst I have no doubt you receive a million and one emails similar to this after every letter you send, I give you the link all the same, just in case it's of interest.

There is 1 comment for The art of giving art by Tom Wilmott

From: Ron Ruble -- Oct 22, 2013

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Going with the flow
by Joanie Anderson, Phoenix, AZ, USA

I have been painting for 18 years, living now in Arizona. One day an Indian appeared on my watercolor Braveheart<br>watercolour painting by Joanie Anderson Braveheart
watercolour painting
paper, (acrylic) and he sold immediately. Thus began my series of semi-abstract Indians. They just come to me when I am playing my Indian music; it truly is like magic. I have many collectors who just collect my Indians. I also do giclee prints on canvas only.

However, come this next year I will be moving back to the Midwest, closer to family (Indiana). I had my first lesson in watercolor, doing landscapes and flowers in Indiana. My current medium is now acrylic, fluid, and I suppose I will have to get back into the landscape series. I love trees. I think I was a tree in my previous life. The smell, the shapes, the many faces I see in them.

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Reps and fees
by Sarah Louise Hannah, Helena, MT, USA

Suppose that you were a local artist in a small town who painted and sold exquisite art work via word of mouth because<br>Sarah Louise Hannah
Sarah Louise Hannah
you didn't believe you fit in the larger realm of a more worldly arena. In your peaceful little community, every man with a dog (and woman with a cat) is mightily thankful they hired you to immortalize their particular breed of Man's and/or Woman's Best Friend and they compensated you what you charged and, sometimes, a little extra, like a free breakfast at the Arm N' A Leg Café on Main Street, or a haircut at Fred's Barber Shop, or an oil change (at the garage) at Otto's Auto.

Yet, doggone it, because there are only so many pets, kids, and grandkids in Cripple Creek, you're struggling to make ends meet.

What if someone with marketing skills, and an eye for art, steps up to the plate and says, "Hey, I'd like to rep you. No upfront fees, just a fair percentage when your showings yield new customers. All you have to do, you learn, is when you get a call, ask, "How'd you hear about me?" If they say, "I saw your exhibit on display at the Fall Art Walk in Punxsutawney," then you know it was That Someone who finagled the link to paint the portrait, to trade for the money, and whew, a good night's sleep with no falling-off-cliff nightmares.

Now, what would you say would be a fair percentage to pay that Up-To-The-Plate-Marketing Mastermind who simply wanted to help you expand your horizons? And, oops, there's the phone. Can you believe it? The City of the famous Groundhog Day movie would like a bid for a mural in their city park. Holy Cow! Shazam!! Paint My Pistol Pink!!!

(RG note) Thanks, Sarah. In that case your agent is not actually handling your work, you are. A "finder's fee" for this sort of thing is often 30%. Do not vary your final prices up or down for his benefit. Just give him the kickback after you collect. If your friend is actually standing around your work at the Punxsutawney Fair and you're not there, you could pay him up to 50%. Sweethearts like this need to be rewarded.

There is 1 comment for Reps and fees by Sarah Louise Hannah

From: Sarah Atkins -- Oct 22, 2013

Your humorously written little story gave me my first smile of the day.........and your photograph is lovely too.

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Freebie for opal miner
by Nancy Codd, Ottawa, ON, Canada

That was a great story. I once did a painting with only green and black, which was all I had. I did a very rough painting untitled<br>original painting by Nancy Codd untitled
original painting
of a broken down hut, a tree and a broken fence. A family friend dropped by and was startled by my painting sitting on the floor. He asked if he could buy it - it represented his shack in the mining country where he mined for opals (Australia). Naturally I gave it to him.

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Fisherman's viewpoint
by Valerie Vanorden, Kalamazoo, MI, USA

Sounds like quite the fish story, Robert. Reminds me of a story about a little boy and his lunch in Untitled<br>original drawing by Valerie Vanorden Untitled
original drawing
Jesus' day. S'pose the story from the fisherman's viewpoint is interesting? "Honey, guess what I just traded tonight's supper for?... "a painting"...

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Trip down memory lane
by Mary Jeanne Mailloux, Oakville, ON, Canada

This letter was a lovely trip down memory lane for me. I think I got a butter dish (an old fashioned Costa Rican Garden<br>watercolour painting by Mary Jeanne Mailloux Costa Rican Garden
watercolour painting
covered cottage type) for one of my first watercolours. I painted it while I was a guest at my friend's parents' cottage on Balm Beach. It was of the view from the picture window if I recall correctly. Another one which garnered me a woven mat was painted while I watched my 10 year old charge fish on a pond north of Toronto. While I enjoyed painting these pieces, I did so for my own pleasure and was doubly pleased when others wanted them enough to pay something for them. These little exchanges were also very empowering for they were also with people of a certain age and discrimination. They (the exchanges) went a long way to dispel the guilty pleasure of creating with my brush.

I don't have any copies but I know who have these pieces and I could see them if I put some effort to the task.

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Cherry Sweig Workshops Held in the Caribbean.  <a href=''>The Workshop Calendar</a> provides up-to-date selected workshops and seminars arranged in chronological order. Please take a look <a href=''>here</a>.
Cherry Sweig Workshops
Held in the Caribbean.

The Workshop Calendar provides up-to-date selected workshops and seminars arranged in chronological order. Please take a look here.

World of Art Featured artist Judy Maurer, Gold Canyon, AZ, USA

You may be interested to know that artists from every state in the USA, every province in Canada, and at least 115 countries worldwide have visited these pages since January 1, 2013.

That includes Renuka Pillai of Laguna Woods, CA, USA who wrote, "You will probably have to go back to that Norwegian Island. The painting will most probably be hanging, hopefully, on the same wall where that gentleman who gave you the fish lived. (Probably on the same nail he struck to hang it up.)"

And also Jeanne Long of Minneapolis, MN, USA who wrote, "This letter delightfully led me to tears of enjoyment, fueled by at least recognition, if not the living sense of being one with that quiet knowledge that you are not selling out, but are truly doing what you love. How rare for anyone to do something for the simple joy of it! How encouraging that you are someone who has found this gem of experience on this planet."

And also Shaun Mayberry of Winnipeg MB, Canada who wrote, "Your letter reminded me of the following quote I read from Aphorisms for artists by Walter Darby Bannard: 'If you are lucky, people will buy your art for the wrong reasons.' "

If you think a friend or fellow artist may find value in this material please feel free to forward it. This does not mean that they will automatically be subscribed to the Twice-Weekly Letter. They have to do it voluntarily and can find out about it by reading our Welcome Letter.

Archived Comments

Enjoy the past comments below for Art distribution...

From: Sara Stalman -- Oct 21, 2013

From: Fredda -- Oct 21, 2013

God I love your letters. They seem to be just what I need to hear when I read them. I love art but am not good at painting, but it lifts my spirits when I engage in it. Today’s art distribution letter from you lifted my spirits.

From: Nancy Vandenberg -- Oct 21, 2013

Clearly a cherished memory. My favorite part - two humans exchanging what they each do and both better for it. How did our world become so complicated? When I see your letter in my inbox, I read it first.

From: Louisa S Cooper -- Oct 21, 2013

A particularly delectable addition to your letter collection!

From: Rosemary -- Oct 21, 2013

From: Kathryn -- Oct 21, 2013

Don't be surprised if you see your painting on Ebay - asking for 100 clams.

From: Roger Hawke -- Oct 21, 2013

This Painter's Keys site went down for a while. Glad to see it back up. At least we are not having the sorts of troubles people are having getting on to the Obamacare site.

From: Elle Fagan -- Oct 21, 2013

I found out I can fly a plane if I like - since at uppermidlife, I wondered - and I am high as they fly on the news.

I thought to barter for my lessons. I paint nice planes - straight wings and accurate details and good lights.

Thanks for the neat funny story - bathroom humor notwithstanding

From: Marsha Hamby Savage -- Oct 22, 2013

I did enjoy this letter probably more than most. I give my work sometimes when it is appropriate. I appreciate someone wanting the work, when they probably cannot afford even the smallest one I produce. I also sell my work through galleries and personally, though rather slowly in this economy.

I just returned from jurying and judging a pastel show, and teaching a three-day workshop. So, I did make some money. The association hosted me at a home of a workshop attendee and member. It was delightful! The next-to-last evening I offered her a choice of one of the paintings I brought with me for showing and helping the students at the workshop. She knew I did not "have" to make that offer, but loved that I enjoyed myself so much I wanted to give her one if she wished. We both felt good about the exchange. Five days, good times and fun, and a new friendship for a painting ... an even exchange in my opinion!

From: Mary Jean Mailloux -- Oct 22, 2013

From: Martin Zahn -- Oct 22, 2013

The probable reason this site went down was because of a huge volume of artists reading the live comments in the previous clickback with the huge variety of opinion on the value of the big art sites. It has become so very difficult to get truthful assessments of how these sites are doing.

From: Susan Kellogg, Austin, TX -- Oct 22, 2013

The brown pads in my yard are fire ant hills...not recommended seating either!

From: jonathon williams -- Oct 27, 2013

I was selling in galleries at one time and one day painting out in Florida I was approached by two Hispanic men and they stood and looked over my shoulder. I asked if they liked art and they just stared so I asked in Spanish and they said "Yes" they liked my painting, how much would it cost? So,I thought what I would like for it and said, "If one of you has a wife, would she cook me a delicious Mexican meal?" and so, I traded a little painting for a wonderful dinner with little kids around me and smiling people that spoke little English. What a life to get what I need and want from my art.

From: Mark Herndon -- Oct 31, 2013

I sell very little of my art as so far it has been for self training and the pleasure of painting but my painting of Raven's football star Torrey Smith paid for plumbing in my new kitchen and led to the portrait of the plumber and his wife in exchange for the next laundry/bathroom project. Seems I feel more satisfaction that people are willing to trade their hard work rather than dollars. I don't care to get rich off my work but if someone enjoys what I paint, then I am happy for the vote of confidence. Looking to celebrate our 30th wedding anniv in Norway (home of my grandfather) and maybe I should look up this quaint island for a painting of my own.

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Last modified: Feb 21, 2017